Search Engine Optimisation for your Website
Keywords : web design optimisation optimization organic SEO Google Yahoo MSN Ask Exalead search engine traffic content rank ranking SERP black white hat marketing branding
Definition: About 90% of all new visitors to a web site found it using the major search engines such as Google, or,
search directories such as Yahoo!
SEO is an abbreviation for search engine optimisation : it is a major tool for marketing your website.
The better optimized the page is, the higher a ranking it will achieve in search engine result listings (SERP, for Search Engine Results Page) -"rank" being where a
web site shows up in the results of a search in a search engine.
If you think that Search Engine optimisation, or SEO isn't vital to the success of your website, your website traffic and conversion patterns probably reflect this incorrect assumption. Here are a few facts to consider:
- 85% of Internet users find websites through search engines;
- 90% of Internet users do not go past the top 30 search engine results;
- 75% of Internet users have an intent to purchase a product or service when they use a search engine.
There is only one way to achieve the benefits of Search Engine optimisation, which include, but are by no means limited to:
- Improved web traffic;
- Improved conversion rate;
- Increased web presence;
- Increased rankings on major search engines
That way, or more accurately, method, is to implement an SEO campaign,
because the fact is, if you arent in the top ten for your market, you are unlikely to get much traffic
from any search engine. When you consider that Google, the most popular search engine in
the world today, allows you to achieve a top ten ranking for free, and that a top
ten ranking on a search engine provides you with a global exposure, it just doesnt make sense to ignore SEO.
But what will be included in an SEO campaign? A smart SEO company will include organic Search
Engine optimisation practices: this is important, because building your rankings
too quickly in the beginning, especially if you, or the company that you hire
employs so called black hat practices, is the quickest way to get your site blacklisted.
Organic Search Engine optimisation should include, but should not be limited to the following:
- Optimisation of web pages and meta tags
- Article Marketing
- Assignation of alt Tag Images
- Removal of SEO roadblocks
- Validation of HTML structure
- Submission of web site info to directories
- Creation of new landing pages
- Redesign of web structure for SEO
- Implementation of RSS feeds
- Lead Generation
- Increase of web sales
- Online branding
- Etc
A good SEO marketing company should also provide excellent
customer service and support, in such a way that makes you feel
confident that your website is in good hands. There are many ways to stay in
contact: phone calls, frequent email updates, etc, and the SEO marketing company that
you choose should implement a combination of several different methods.
All in all, SEO is a proven way to guarantee website success, and should not be
overlooked by anyone who is truly serious about obtaining, and keeping, top website rankings.
Source: http://www.articlesbase.com/se-optimisation-articles/why-your-website-needs-search-engine-optimisation-194519.html
Author : Terry Parker is an avid SEO specialist and recommends
http://www.SEOhaus.com
for all San Diego Internet Marketing Needs.
To find out more about our SEO services in Bristol and how it could benefit your website, please visit our Search engine optimisation page.
