Search Engine Optimisation
Does your website need a push? A search engine optimisation campaign will help ensure that your website is visible online and grow your customer base.
- Target the most valuable keywords for your business
- Review and optimise your site to increase traffic
- Help your site rank better in search engines listings
- Optimise your conversion rates
- Increase market share
Search Engine Marketing & SEO
Search engine optimisation (SEO) and marketing works by implementing specific strategies by which the visibility of your website is improved to users of search engines, in turn driving targeted and relevant traffic to your website and improving conversions and return on investment.
At Clifton Web Design, we develop a holistic SEO strategy which works in tandem with the rest of your business. We aim to drive highly targeted and relevant traffic to our clients’ websites by substantially improving search engine visibility, targeted traffic and ROI.
The SEO Process Explained
The first phase of an SEO campaign starts with a consultation with our client to get a clear understanding of their business: services and products, target demographic, area served, general branding and business strategy.
- During the research stage, we perform a full website and keyword analysis and benchmark your online presence against the competition. This enables us to complete our strategy and set up clear goals.
- With a clear strategy in place, we use the data gained through the first phase to implement on site content optimisation, in order to build the foundations for better page rankings for the keyword expressions related to your products or services.
- Off site link building is still the main measurement of website authority for search engines (Google, Bing, Duck Duck Go). In the third phase, we analyse your backlink profile, identifying and correcting any pre-existing links spam, and develop links to your website from trustworthy, authoritative and relevant sources, along with content creation, social media campaigns and press releases.
- On-going reporting and monitoring is provided in order to measure rankings, traffic improvements, social signals and other key metrics of your search engine optimisation campaign.